Why should I change MY Ecommerce Platform?

Last few years have seen dramatic changes on the internet platform. Websites have become more flexible and intuitive and web traffic is increasing at a faster pace. Changes in online business requirements and demand for attractive and useful portals have induced many to select a framework that is not only attractive but gives higher ROI.

Elaborated below are few factors which, I believe, could help understand the idea behind changing the existing ecommerce platform:-

1. Cost: Online business is growing in competition. Understanding the way estores are increasing on the virtual platform, it has become necessary for portal owners to look for framework which can help integrate requirements affordably. Hosting costs and other miscellaneous costs involving commission, payment gateway and merchant account charges need to be curbed and thus, opting for an alternative solution is necessary.
2. Mobile-centric: We are living in an era where it is difficult to stay without mobile. Website or portal has to be optimized accordingly. In other words, integrating a mobile based ecommerce theme on the portal is necessary to encourage more traffic.
3. Enhanced User Experience: A customer stays on the website for deals which are appropriately presented and displayed on the website. Improved user experience is possible where different features are integrated on the portal to make website user-friendly and intuitive. Well-organized navigation structure, attractive images, effective check-out process, dynamic landing pages can ensure faster invasion of customers.
4. Visibility on Internet: Changing to a new, more intuitive, flexible and user-friendly ecommerce platform will improve estore owner’s market potential. In other words, there is likelihood of improved traffic with faster lead conversions and subsequent rise in sales and revenue when SEO-friendly features are accommodated on the website or portal.
5. More Advanced Capabilities: Estore owners are hunting for possibilities to integrate more advanced capabilities (ERP or CRM) which can make system flow more agile and seamless.
6. Payment & Shipment Gateways: Payment and shipment gateways are adding up on the virtual platform every other month. Estore owners are always looking for new payment gateways, credit verification, shipping channels to optimize costs and operations. If existing ecommerce framework does not provide that, they have to explore better and more organized alternatives.

There are ecommerce platforms like Volusion and Bigcommerce which offer intuitive and attractive templates for redesigning portals as per business requirements. With plethora of themes, built-in features and advanced capabilities for payment, shipment, ERP integration and more, these new age platforms can ensure high ROI (if you haven’t opted for one).